REACH A TOTAL AGRICULTURE AUDIENCE.

Farmers use multiple channels to get information and make decisions. The rapid adoption of technology drives everything from field reporting to staying current on the news. If you’re looking to reach farmers where they are, Glacier FarmMedia’s total audience solution delivers print, digital and event channels aimed at helping farmers make informed decisions, stay up-to-date, and feel connected to what’s going on in agriculture.

INTEGRATED MEDIA SOLUTIONS

Print & Digital Publications

The Western Producer

Serving Western Canadian farm families with ag news, markets and farm lifestyle content since 1923.

The Western Producer


www.producer.com
Target Audience Commercial grain and mixed grain/livestock operations across Western Canada
Editorial Focus Providing up-to-date information on market trends, commodity prices, trade dynamics for crops and livestock
for large acreage producers in Western Canada. Articles and features on livestock and crop production management offer information customized to the Prairies.
What makes it unique Highly valued farm publication, continuously sees high engagement results in readership studies, social channels and digital properties
Format Tabloid newspaper, guides, website, daily newsletter
Frequency Weekly, 51× annually
Digital Audience 300K monthly visits to producer.com; 10,148 newsletter subscribers
Distribution Ask your Sales Rep for more information about Total Audience Reach through the combination of The Western Producer , Grainews, Country Guide and the supplemental publications and initiatives.
Grainews

Practical production tips for the Prairie farmer.

www.grainews.ca
Target Audience Grain and cattle farmers in Western Canada
Editorial Focus Grainews delivers analysis on weather patterns, pest outbreaks, livestock care, market fluctuations and more, sharing tried and true practices and processes that empower farmers to know what impacts profitability and plan ahead on the farm.
What makes it unique Often referred to as the “How-to” publication, Grainews offers practical production tips for the prairie farmer
Format Weekly content published in the Farm Work section of The Western Producer. Website, Newsletters, Social Channels
Frequency Seasonal specific content anticipates upcoming farm decisions. Content published in The Western Producer (weekly), online, daily newsletters and promoted through social channels
Digital Audience 78K monthly visits; 4,668 newsletter subscribers
Distribution Ask your Sales Rep for more information about Total Audience Reach through the combination of Grainews Digital and The Western Producer print distribution.
Country Guide

A new era for Canada’s longest-running farm publication.

www.country-guide.ca
Target Audience Canadian Farmers
Editorial Focus Your farm, your conversation. Sharing stories of real farm families’ experiences with change management, leadership, business planning, governance, financial management, wellness and more.
What makes it unique Serving up the conversations that matter to all farm families across Canada, regardless of farm type, generation or journey in their farm career. Paid subscription model targets business-focused farm decision makers.
Format Weekly content published in the Farm Work section of The Western Producer and the bi-weekly Farmtario newspapers. Website, Newsletters, Social Channels
Frequency Weekly, biweekly in regional print, daily newsletters and consistent posting to website.
Digital Audience 18K monthly visits; 6,985 newsletter subscribers
Distribution Ask your Sales Rep for more information about Total Audience Reach through the combination of Country Guide Digital, The Western Producer and Farmtario print distribution.
Canadian Cattlemen

Canada’s only national beef magazine.

www.canadiancattlemen.ca
Target Audience Canadian cattle producers including cow-calf, feedlot and backgrounding sectors.
Editorial Focus Industry-leading expertise on cattle production topics including market trends and trade, research, industry news, animal health, nutrition, range and pasture management
What makes it unique Canada’s only national beef sector magazine, providing in-depth coverage on the issues that matter most to Canadian cattle producers.
Format Magazine, website, daily newsletter, guides
Frequency 12x per year
Digital Audience 70K monthly visits to canadiancattlemen.ca; 4,525 newsletter subscribers
Distribution 7,678 subscribers
Manitoba Co-operator

Manitoba ag news and information as diverse as the farms it serves.

www.manitobacooperator.ca
Target Audience Commercial grain and mixed grain/livestock operations across Manitoba
Editorial Focus Manitoba Co-operator shares the latest news coverage and industry insights on staying ahead in the face of unique Manitoba farming practices, including zero till, corn, soybeans and livestock management.
What makes it unique Local news coverage for Manitoba farmers.
Format Tabloid newspaper, website, daily newsletter
Frequency Weekly, 51x per year
Digital Audience 41K monthly visits; 2,724 newsletter subscribers
Distribution 3,000 subscribers
Alberta Farmer Express

Where Alberta farmers and ranchers find out what’s happening in agriculture.

www.albertafarmerexpress.ca
Target Audience Commercial grain farmers and ranchers in Alberta
Editorial Focus Serving Canada’s second largest agricultural province, Alberta Farmer Express provides tailored industry insights for Alberta farmers, articles offering an in-depth knowledge of the diverse landscapes, and exclusive coverage of Alberta’s unique agricultural challenges including cross-sectoral interface with the energy and beef sector. Combines local reporting with coverage from GFM editorial staff.
What makes it unique Widely-distributed local ag publication focused on the unique needs of Alberta farms.
Format Tabloid newspaper, website, daily newsletter
Frequency Bi-weekly, 26x per year
Digital Audience 33K monthly visits; 3,514 newsletter subscribers
Distribution 37,115 farm mailboxes
Farmtario

Shining a light on Ontario agriculture

www.farmtario.com
Target Audience Ontario Farmers
Editorial Focus To provide Ontario’s commercial farmers with professional, high-quality journalism that delivers the insight they need to make decisions that drive their farm forward. Connects Ontario farmers to the latest cutting-edge research and ag innovation, crop production, dairy and livestock production, with a focus on Why it Matters.
What makes it unique Farmtario provides farmers access to the farm news they need, when they need it — online, on their phone, in their inbox, on social media and in their mailbox.
Format Tabloid newspaper, guides, website, daily newsletter
Frequency Bi-weekly, 25x per year
Digital Audience 39K monthly visits; 5,181 newsletter subscribers
Distribution 40,670 Ontario farm and rural mailboxes
Le Bulletin des agriculteurs

Quebec farmers’ source for ag technology and production information to boost production and profits.

www.lebulletin.ca
Target Audience Quebec farmers whose main income source is the farm.
Editorial Focus For more than a century, Le Bulletin has been providing reliable, forward-looking content, sharing knowledge and promoting innovation to help Quebec farmers flourish. Le Bulletin des agriculteurs publishes information on crops, livestock and farm machinery technology for all sectors of Quebec agriculture en français.
What makes it unique Focused on providing information on the latest technology and practices in Quebec agriculture to boost farm profits and productivity.
Format Magazine, website, guides, 3x weekly newsletter
Frequency 11 issues per year
Digital Audience 42K monthly visits; 6,500 newsletter subscribers
Distribution 6,735 subscribers
GrowPro Magazine

Agronomy news, research and innovation in Western Canada.

www.grow-pro.ca
Target Audience Agronomists, agrologists, crop consultants in Western Canada
Editorial Focus The latest news, trends, research and technology innovation from industry experts in the field of agronomy.
What makes it unique Western Canada’s agronomy-focused magazine
Format Magazine
Frequency Seasonally inserted for distribution in The Western Producer
Digital Audience 766 eBlast subscribers
Distribution Ask your Sales Rep for more information about Total Audience Reach through the combination of The Western Producer and digital audience connections.
WeatherFarm

N/A

www.weatherfarm.com
Target Audience Canadian Farmers
Editorial Focus Your farm, your conversation. Sharing stories of real farm families’ experiences with change management, leadership, business planning, governance, financial management, wellness and more.
What makes it unique Serving up the conversations that matter to all farm families across Canada, regardless of farm type, generation or journey in their farm career. Paid subscription model targets business-focused farm decision makers.
Format Weekly content published in the Farm Work section of The Western Producer and the bi-weekly Farmtario newspapers. Website, Newsletters, Social Channels
Frequency Weekly, biweekly in regional print, daily newsletters and consistent posting to website.
Digital Audience 18K monthly visits; 6,985 newsletter subscribers
Distribution Ask your Sales Rep for more information about Total Audience Reach through the combination of Country Guide Digital, The Western Producer and Farmtario print distribution.
AgCanada

Canada’s daily ag news experience amplified by the Glacier FarmMedia network of publications.

www.agcanada.com
Target Audience Canadian Farmers
Editorial Focus Daily and breaking ag news, production information, markets and weather.
What makes it unique Canada’s leading ag-focused app bringing together news from a dedicated editorial staff and amplified by coverage from across the Glacier FarmMedia network. News, production information, weather and markets in one app—tailored to users’ content preferences.
Format App, website
Frequency Daily
Digital Audience 30K monthly visits, 17,699 total newsletter subscribers
Distribution 4,000 downloads
Northern Horizon

Peace River region’s trusted agricultural newspaper.

www.facebook.com/NorthernHorizonDC
Target Audience Ag community in Northeast BC and Northwest Alberta
Editorial Focus Aggregated content, reprints from a variety of agriculture sources (ie. Agrinews, Beef Cattle Research Council, UofA, UofC, etc.)
What makes it unique Trusted local source of information (content and advertisers) that supports the agriculture communiities within the area (ie 4H).
Format Tabloid newspaper
Frequency Bi-weekly (25 issues per year)
Digital Audience N/A
Distribution 16K mail and dealer drop-off

Print & Digital Marketplace + Listings

AgDealer

Canada’s largest inventory of dealer-sourced farm equipment listings with print, online and app properties.

www.agdealer.com

www.agricoleideal.com
Target Audience Canadian Farmers
Editorial Focus Web and app experiences and the Machinery landing page on AgDealer.com surfaces relevant equipment and machinery content from our media publications.
What makes it unique Canada’s largest inventory of dealer sourced farm equipment for sale. Trusted Canadian brand that has been serving Canadian farmers and farm dealers for over 25 years.
Format Tabloid newspaper (West), Magazine (East), website, app and newsletters
Frequency Bi-weekly (AB, SK, MB, ON); Monthly (QC)
Digital Audience AgDealer.com: 367K monthly visits;
Agricoleideal.com: 57K monthly visits;
Search Alert Subscribers: 24K and 60K profiles.
Distribution Farm mailboxes. AB: 37K | SK: 30K | MB: 14K | ON: 44K | QC: 21K